Nearly one-third of Americans said their household income has been hurt by the COVID-19 pandemic this quarter, according to a new survey, with millennials continuing to take the hardest hit.
By Vance Cariaga
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The Consumer Pulse Study, a quarterly survey conducted by TransUnion in early August, found that 30% of respondents reported that their household income was negatively impacted by the pandemic during the third quarter. Although that was down slightly from 32% last quarter, rising cases tied to the delta variant have contributed to growing unease about what’s to come. The survey found that 56% of respondents said they are unsure if their future income will decline due to COVID-19, up from 50% during the second quarter.
Meanwhile, millennials continue to have a disproportionately hard time dealing with the pandemic. In 17 of the 18 TransUnion Consumer Pulse surveys since March 2020, millennials reported the largest negative household income impact. During Q3, nearly half (46%) said their household income was currently negatively impacted due to the pandemic — the only generation reporting an increase from Q2.
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Millennials are also struggling to pay their bills, with 42% saying they’ve missed a loan or bill payment in the past three months — the highest percentage among any generation. Roughly one-quarter said they rely “a great deal” on government financial support to get through the pandemic — nearly twice that of Gen Z (13%); more than twice that of Gen X (10%); and more than four times that of baby boomers (6%).
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This tendency to miss payments is driven by the greater financial hardship millennials are experiencing relative to other generations, said Charlie Wise, head of global research and consulting at TransUnion.
Compounding the problem is the fact that compared to the younger Gen Z group, millennials are more likely to be married or in relationships where there are multiple working adults in the household. This also feeds into millennials’ greater reliance on government help than other groups.
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“The greater the financial hardship, the more the reliance on external sources to fill the gap,” Wise said. “Younger Gen Z consumers, who are all 26 and younger, may have options to move back with parents or other family members if they lose their jobs or income, which would reduce their reliance on government assistance. Older consumers have not seen the same level of income loss and may have accumulated savings and home equity which they can rely on to meet financial hardship.”
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Even with the current financial challenges many face, she urges Americans to take whatever steps are necessary to meet their financial obligations.
“An important thing to keep in mind: Making regular, on-time payments is one of the most important factors for credit health,” Poe said. “If you can’t make payments, talk with your lenders to find out if they’re offering any assistance.”
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