With the winter holidays right in full swing, it’s officially the season of gift-giving and holiday parties. While some Americans prefer to stroll the aisles and leisurely peruse gift options with a Starbucks in hand, others opt for the convenience and speed of online shopping. You might be wondering where the majority of Americans are planning to shop this year and whether the popularity of preferring online marketplaces still persists this holiday season with costs rising due to inflation.

                By                    Maddie Duley

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While the e-retailer is evidently incredibly popular among nearly half of holiday shoppers, other Americans prefer to shop elsewhere. According to the survey, 25% of Americans’ favorite holiday shopping destination is Walmart, 9% prefer Target and 4% are shopping at department stores, such as Nordstrom and Macy’s. Other shoppers lean away from the big-box stores as the holidays roll around as 4% of shoppers prefer to shop at small businesses. Finally, 2% of respondents choose to do their holiday shopping at Costco.

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The evident popularity of this retail site might leave you questioning what exactly about this marketplace contributes to its immense rise in sales during the holidays.

Before paying the premium price for gifts and party supplies this holiday season, it’s important to be aware of the best ways to save when shopping at this site.

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“Creating wishlists now and using them as shopping lists will ensure you don’t forget to buy anything that you need — or want — when it’s crunch time and deals are going live every five minutes,” Ramhold said.

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