One way for companies to overcome the global microchip shortage is to start developing chips themselves — something a few of the world’s mightiest corporations are reportedly doing.
By Vance Cariaga
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None of these companies look to manufacture the chips themselves because it would take billions of dollars and several years to build an advanced chip factory. Instead, they are focusing on chip design and performance.
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That bottleneck has contributed to a flurry of activity involving major brands looking to do some of the chip development themselves:
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“Increasingly, these companies want custom-made chips fitting their applications’ specific requirements rather than use the same generic chips as their competitors,” Syed Alam, global semiconductor lead at Accenture, told CNBC. “This gives them more control over the integration of software and hardware while differentiating them from their competition.”