By Yaёl Bizouati-Kennedy
Members will be able to access unlimited $0 delivery fees from “hundreds of thousands of restaurants on Grubhub throughout the year,” according to the announcement.
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What Free One-Year Grubhub+ Subscription Entails
The free one-year Grubhub+ membership will begin at the start of your next billing cycle.
What Happens After One Year
In terms of what the deal means for investors, CFRA Research noted that shares of both rivals DASH and UBER were under pressure following the announcement.
“We think DASH will be much more impacted given its U.S. dominant revenue exposure and share gain benefits in recent years. UBER’s diversification both by business segment (e.g., ridesharing, food delivery, freight) and geographic presence (nearly half overseas) makes it less susceptible. We also think it is plausible that Grubhub could be viewed more attractively to interested bidders given Just Eat Takeaway’s [Grubhub’s parent company] efforts to sell the business,” he added.
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Just a year after it bought Grubhub in June 2021, Just Eat Takeaway said that it is “currently, together with its advisers, actively exploring the introduction of a strategic partner into and/or the partial or full sale of Grubhub,” according to a June 2022 press release.
