By                    Yaёl Bizouati-Kennedy                

See: Peloton Stock Tumbles After Production Halt Rumors – Should You Sell? Find: Investor Activist Urges Peloton To Fire CEO for ‘Multiple Leadership Failures,’ Sell Company

The stock was up 34% in pre-market trading.

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Ives argues that Apple, through its Fitness + subscription service and Apple Watch strategy would be able to leverage the Peloton services and flywheel to significantly bulk up its healthcare initiatives which have been a key strategic linchpin for Cook.

“Peloton a unique asset and customer base in a crowded landscape. Peloton would likely be an acquisition in the $12 billion to $15 billion range depending on timing/competitive process in our opinion and be a very easy asset to digest into the Apple ecosystem with ~$200 billion in the treasure chest and another strong FCF year ahead,” he said.

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Aintabi said that while the pandemic offered Peloton a tremendous and unexpected opportunity to accelerate consumer adoption of its category-defining products and drive performance of the business and value for shareholders,  “with the stock now trading below the IPO price, and down more than 80% from its high, it is clear that the company, the executives and the Board have squandered this opportunity.”

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