Crypto platform Bakkt, which enables consumers, businesses and institutions to buy, sell, spend, send and redeem digital assets, went public today on the New York Stock Exchange under the ticker symbol “BKKT.”

                By                    Yaёl Bizouati-Kennedy

See: Starbucks, Best Buy and More: Using the Bakkt App To Pay With BitcoinFind: Bitcoin at $60K Thanks To (Probable) Bitcoin Futures ETF

Earlier this month, the company announced a partnership with Google, which enables users to add their virtual Bakkt Visa Debit Card into Google Pay to purchase goods and services online or in-store. Digital assets such as Bitcoin will be converted to fiat currency for these payments to occur, according to a statement.

Bakkt, which was launched in 2018 by Intercontinental Exchange, announced in January that it was planning to go public, with an enterprise value of approximately $2.1 billion, according to the announcement. The public listing for Bakkt follows the business combination merger with VPC Impact Acquisition Holdings, a Chicago-based special purpose acquisition company (SPAC).

“The strength of the institutional investors involved is yet another signal of the importance for companies and consumers to pay attention to the space,” Pierce says.

The company says its aim is to lower barriers of entry into cryptocurrency and launch partnerships with some of the world’s premier brands and adding value to consumers’ digital assets by making their rewards and loyalty programs more compelling, according to a blog post on its website this morning.

The post conveys that Bakkt’s customers fall into three broad categories: “Consumers, businesses and institutions.”

For consumers, “the platform enables consumers to leverage their digital assets — from bitcoin, to select loyalty points, gift cards and merchant offers — in new and exciting ways.

A Bakkt spokesperson explains that brands it partners with include Choice Hotels, Wyndham, Finastra, Starbucks and Quiznos. The Bakkt app, launched in March, enables, for example, Choice Privileges members to convert their unused rewards points to cash and then convert that cash to bitcoin, transfer to friends with the “Send” feature, or use it to purchase everyday goods and services online or in-store wherever Apple Pay or Google Pay are accepted.

As for Starbucks, customers can use Bakkt to reload their Starbucks Card, giving them a new payment choice as they can convert supported loyalty and rewards points, bitcoin, frequent flyer miles, and gift cards in the Bakkt App into USD to then reload their Starbucks Card saved in the Starbucks app.

Bakkt says its platform enables companies and merchants to extend engagement with customers by providing crypto services, which in turn, can build loyalty.

Regarding institutions, the company says that they seek its secure infrastructure and capabilities to access cryptocurrency markets, products and digital asset ecosystems.

“We provide regulatory clarity, better price discovery (thanks to our bitcoin futures contracts) and more effective risk management tools for our customers,” according to the post.

See: AMC Will Accept Bitcoin, Ethereum, Litecoin and Bitcoin Cash By End of YearFind: Bitcoin’s Very Good Week Ends With George Soros Saying He Owns the Crypto 

Bakkt follows several other platforms going public in the past few months, most notably Coinbase in April, as one of the most anticipated IPOs of the year, followed by  Robinhood in April.

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