By Josephine Nesbit
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“There’s a pent up demand for online shopping as consumers look forward to a return to normalcy,” said Taylor Schreiner, director of Adobe Digital insights and as reported by CNBC. “The halo effect of Prime Day also played a significant role, giving both large and small online retailers significant revenue lifts.”
CNBC added that retailers that bring in more than $1 billion in revenue each year reported a 29% increase in e-commerce sales during Prime Day when compared to a typical day in June, according to Adobe. Smaller retailers saw a 21% increase.
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Better deals are expected to come later this year with bargains across all retail categories.
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Last updated: June 23, 2021
