By Josephine Nesbit
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Typically, promotions are used to increase sales and move large volumes of products, but sellers told CNN that promotions will be limited.
The global supply chain is still recovering from the pandemic, which forced factories to shut down, as well as shortages of shipping containers and air freight capacity and other material shortages such as semiconductors and plastics, CNBC pointed out.
“Many brands are struggling to keep consistent inventory in stock because of the supply challenges,” mentioned Mike Black, chief marketing officer at e-commerce analytics firm Profitero, reports CNN. “This Prime Day is going to be more curated by what products are in stock and available.”
Many sellers simply can’t afford to offer their customers any promotions this year and there is no incentive to lower prices for Prime Day, reports CNN.
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Last updated: June 21, 2021
