By Josephine Nesbit
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Bloomberg reported in August that the fee has already been tested and implemented in six cities, including Portland, Md., Providence, R.I., Manchester, N.H., and the greater Detroit, Boston and Chicago areas.
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“Whole Foods Market is not increasing prices on products. We have consistent pricing on everyday priced products in store and online,” a spokesperson said to MarketWatch. “Growth of delivery drives operating costs that we do not want to shift to product prices.”
Shipt, a delivery service owned by Target, charges users a membership fee of $99 annually. Members can benefit from exclusive in-app coupons as well as waivers on delivery fees on orders over $35. Orders below $35 include a delivery fee of $9.99.
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Grocery delivery and pick-up service Instacart has a membership service called Instacart Express where users pay $9.99 every month or $99 annually. Users with a membership don’t pay delivery fees on orders over $35. For nonmembers, Instacart delivery starts at $3.99 for same-day orders $35 or more.
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