By Andrew Lisa
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Convenience and the Hidden Costs of In-Store Shopping
“With the price of gas and the fact that most people are very busy, the time saved ordering online and going out to a porch to pick up vs. finding a parking spot, finding the item in the store, waiting in line to pay, taking it out and then driving home is important in consumer’s decision-making process.”
Travis mentioned gas. Although the cost of fuel has retreated from its June high above $5, the average price per gallon is still over $4.60. If your local warehouse club isn’t so local, money saved on car rides never taken is not something to gloss over. This is particularly true when you’re hauling heavy bulk items — extra weight burns more gas.
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Comparable Pricing and Better Selection
There are, of course, a few outliers.
“Prime shipping does ship bulk orders for free with a few exceptions,” said Lydia Boychuk, VP of marketing for More Labs. “Multiple labels for one order and shipment and orders from China.”
“Admittedly, there are a few items where Sam’s Club has more competitive pricing,” said Kevin Huang, CEO of Ambient Home, a furniture retail and home upgrades company.
The first gives significant discounts for automating repeat purchases.
“When you get five or more items on subscription, the discount goes up to 15%,” Moyer said. “Subscribe and Save also comes with free shipping.”
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